Independent label research (A01)

Major label marketing research (A01/A04)

Karl major major label presentation1

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Job Spec

Artist Manger

Job Description: An artist manager is the person responsible for running the business side of the artists career. This is so that the artist is free to focus on making music and their next video. If a artist manger is signed to a independent label he may take on the role of being a agent, accountant and promoting the artist by hearing their clothing line.

Reporting to: He may need to report to the CEO of the label or maybe not anyone at all as he is the manager himself.

In charge of: They are in charge of the artist they are managing

Type of position: Freelance

Key Responsibilities: to manage the business side of the artists music life, helping with publicity and promotions.

Skills Needed: 


Knowledge Needed: they will need knowledge of recent publicity for the artist

Cross media essay (A04)

Representation and star persona cross media study

Introduction

The artist I choose was American rapper Max B. He was born in 1979 in New York. His genre of music is hip-hop.  His primary target audience is young teenage males (15-20). Mainly black ethnitity listens to him as they like to relate to him. His secondnary target audience could be girls as some of them may want to listen to him.  He is signed to a record label called 'ByrdGang records' which is a Independent label. This may affect his star persona as he will not be as known as he can be if he was with a major record label. Also because he has a 'cool' image so he won't get as much fans as he can.
Max B's star persona is a cool image and a confident type. Also he seems like he can be a show off and is always the main man in the scene. The clothes he wears are always flashy and of a cool image. It is mainly hoodies, jeans and trainers. most of the time with shades and a baseball cap. This dress sense appeals to young audiences around the age of 15-16. He is portrayed as a gangster most of the time with an ambition to have a lot of money with females by his side. His star persona is represented across different media texts in a similar way most of the time. For example on one of his CD covers he a black hoodie with shades on whilst in one of his music videos he has the same sort of clothing but just in a different color. His facial expressions is always in a certain way that he doesn't seem shy or timid and is confident with what he does. This is good as his fans will believe in him more. In most of his songs, a lot of bad language is used but because this seems to attract young people as they find it cool so it helps him with promotion. With his product designs, his CD covers are appealing to his fans as in sum he's holding money which shows power and happiness. He also does this in his music videos except there will be girls as-well showing him in a high position as the females would be all over him.
There are some similarities and differences between his CD cover and music video. In both of them he is represented as the main person. even though there are others with him, the camera shot is focused in a way that the attention is put on him. Another thing is in both of them his clothes haven't changed much as he's still got the shades and the hoodie. There is some differences as the image of him on his CD cover makes him look a bit calm but in the music video he's more active because he's singing. These two media texts cross promote the same star persona because of the way his image is portrayed. As he is put in the main spotlight which gives off a confident and cool image of Max B, this makes us feel he is the main man making this fit perfectly with his star persona you would expect from him.  

Textual analysis of a music video (A04)

i denote a 'two shot' of Max B. the use of him in the picture connotes that Max B is a bit of a show man because the lighting in the background and his clothes

I denote a 'low angle' of Max B. this shot shows him in different view with the bridge behind him. this shot makes him look big which links to his star persona. this shows he's the main man in the shot.

I  denote a 'mid shot' of Max B. there is a bit of a low angle to it aswell. This connotes that he likes to be the centre of attention. the bright lights in the background blended with his black top make him stand out.





I denote a 'close up' of Max B. this shows him in a confident pose with his shades and white hat. also the way the shot has been taking puts him in a dominant position making the focus stay on him.

target audience

Target audience: Teenagers
Gender: Male
Age: 15-18
Max B appeals to his target audience by his use of words in his videos. also his appearance in his videos of the chains and clothes attracts his target audience. the production is in different environments even though it is mainly set at night time with him in a car. The designs at the background of him is a bright late nighted new york city giving the impression of having a good time with your money.

Max B

The star persona from this image can tell a lot about the person in the image. from the main image i can see that Max B is trying to present himself to his audience as he's a slave to the wave with the wave in the background to add effect. The title also plays a part in giving out the intention Max B is trying to portray as an artist and idol to many young fans. his shades and hoody attract a lot of young viewers as they to have a similar fashion sense.